Social Media Inbound Appointment Setter
Turn Conversations Into Calls, With a Brand People Already Trust
Are you someone who thrives in conversations, builds trust quickly, and knows how to guide people toward a clear next step? Do you enjoy working with warm leads, not chasing cold ones, and turning interest into action?
If so, this could be the perfect role for you.
About The Role
We’re hiring an Inbound Appointment Setter to manage and convert social media conversations into booked discovery calls. You’ll be speaking to private healthcare business owners from around the world, people who already know us, follow us, and engage with our content daily.
They’re not strangers.
They’re already interested.
Your role is to step into those conversations, build rapport, ask the right questions, and guide them toward booking a call with our team. This role sits at the intersection of community, customer experience, and sales, and plays a direct role in driving business growth.
So Who Are We?
We’re Paul Gough Media, a global marketing and training company helping private healthcare business owners grow and scale their clinics.
Our founder, Paul Gough, is a 5x Amazon best-selling author, host of a top-rated podcast, and former professional sports physical therapist turned business mentor.
He’s built a multi-million dollar company (currently $5M+ and scaling toward $10M), helping thousands of clinic owners improve their marketing, increase patient numbers, and build more profitable businesses.
We have offices in Celebration, Florida and Hartlepool, UK, with a growing global client base.
Learn more:
www.paulgough.com
www.ptprofitacademy.com
www.paulgoughbooks.com
What You’ll Be Doing
On a daily basis, you’ll:
- Manage inbound conversations across Instagram, Facebook, and community platforms
- Respond to DMs, comments, and story replies with speed and personality
- Turn engagement into meaningful conversations
- Ask simple, smart questions to understand each lead
- Guide qualified prospects toward booking a discovery call
- Follow up with leads who haven’t yet taken action
- Re-engage older or “ghosted” conversations
- Track conversations, bookings, and next steps
You’ll also post simple story prompts each week to spark new conversations and increase inbound lead flow.
What Success Looks Like
This is a performance-driven role with clear expectations:
- Booking 15–20 qualified calls per month
- Maintaining a 75%+ show rate on booked calls
- Influencing 8+ program sales per month through strong pre-call trust
- Responding to all new social interactions within 24 hours
- Maintain a consistent, active pipeline of conversations
- Have experience handling inbound leads through social media or online communities
- Are a strong communicator who can build rapport quickly
- Know how to guide a conversation without sounding pushy or scripted
- Understand the difference between engagement and conversion
- Are comfortable following up consistently
- Enjoy working toward targets and being measured on performance
- Are organised and able to manage multiple conversations at once
- You prefer content creation, design, or posting over conversations
- You’ve never helped turn a lead into a booking or sale
- You avoid follow-ups or find them uncomfortable
- You’re looking for a passive “community management” role
- Base salary: $40,000 – $55,000 per year (depending on experience)
- Monthly commission based on qualified calls booked and sales influenced
This role is best suited to someone who enjoys working toward targets and being rewarded based on performance.
What You’ll Get
- No cold outreach, all leads are warm and inbound
- Daily access to engaged, qualified business owners
- Clear KPIs and performance-based bonuses
- Structured onboarding, training, and ongoing coaching
- A high-performing team that values speed, ownership, and results
- Opportunities to grow into senior sales or account management roles
- Monthly team events and potential travel opportunities (US + UK)
Ready to Apply?
If you’re looking for a role where you can grow, make an impact, and help ambitious business owners succeed, we’d love to hear from you.
Location: Full-time, based in our Celebration, Florida office